Team Honk is more than a blog –
it is a social media phenomenon.
Here is the story so far…
Annie, Tanya and Penny were invited to go to Ghana with Comic Relief to help live blog and tweet the charity’s 25th birthday celebrations.
They weren’t simply going to turn up at the airport though…
The three gave an incredible amount of time to plotting the ‘#secretthing’. It had the blog community on the edge of the their seats waiting to find out what they were up to. They invested every ounce of their creativity into storytelling, imagery and video to create social media speculation about what they were plotting, before revealing they were travelling to Ghana in early February. This provided a fun foundation for their trip, and ensured a very loyal and invested following from the parent blogging community. Team Honk was growing…
February – Ghana
Knowing that lots of charity blogging campaigns had been done and that it was getting increasingly hard to convince bloggers to post in support of campaigns, Annie, T and Penny sent home hundreds of ‘digital postcards’ from Ghana. These postcards were images of the four Comic relief projects they visited in Ghana. Every blogger got a unique image and a short paragraph about the project. These were then linked up on Team Honk’s site.
Over two hundred and fifty posts were linked up at Team Honk’s site, created by the uber-talented Annie. This is by far the biggest number of posts ever seen by a charity parent blogging campaign. Team Honk even recruited a celeb blogger and the support of Jonathon Ross and Davina McCall, who Team Honk met and made honorary ‘teamhonkers’ in Ghana.
Hundreds of self-styled red nose avatars sprung up in support of #teamhonk
Annie’s visually appealing site kept supporters aware of the plans for sharing reports of #goodwork while in Ghana. When we returned it became a hub for blogger fundraising. Team Honk also negotiated exclusive coverage with all the big blogging networks, and guaranteed incredible support and extra coverage from Britmums, Tots 100, Mumsnet and Netmums as well as our local press.
While in Ghana #teamhonk trended several times, thanks to the hundreds of tweeters who had come on board to share posts and tweets. Having never worked with bloggers before, Comic Relief were really rather chuffed.
On our return Team Honk couldn’t stop there, they wanted to raise money for Red Nose Day.
20 bloggers climbed Snowdon, they made it, with video evidence, raising £5,000. T was sponsored to ride her bike for the first time in 25 years, Annie cut off her hair. Other bloggers joined in with cake sales, bike rides, tattoos, dance offs, you name it. The community was mobilised. Even blogger’s children wanted to do something. Close to £10,000 was raised.
Annie and Penny visited Comic Relief projects in their local area, a women’s refuge and a city farm, to highlight that #goodwork happens in the UK, and that no one is more than 30km from a Comic relief project.
On Red Nose Day, Annie, T, Penny and Snowdon co-organsier Gemma were in the the audience and explained the whole #teamhonk phenomenon to Russell Brand. At home the parent blogging community shared and tweeted posts and images and encouraged people to donate.
Team Honk won a Britmums Brilliance in Blogging Award for Commentary.
Team Honk were invited back to Comic Relief HQ to help plot Sport Relief for 2014. And the 2014 #TeamHonkRelay is the result – a person to person relay from Land’s End to John O’Groats – and a route of nearly 3,000 miles involving nearly 200 bloggers, plus their family and friends!
The relay started in January at Lands End.
Running, cycling, swimming, roller skating, scooting, pushing buggies, you name it, with friends and family joining in. The target was £20,000. The total on 11/3/2014 was £22,679.
Bloggers visited Sport Relief projects in the UK to raise awareness of where the money goes. Jen blogged about Hope Nottingham.
Penny, Annie and T from Team Honk flew to Tanzania for International Women’s Day to help Comic Relief raise even more vital funds by highlighting projects that have helped women in Tanzania get jobs, start businesses and secure a future for their families and communities.
They blogged and tweeted from Tanzania, sending out 100 digital postcards to other bloggers and taking part in a Britmums Twitter chat, ensuring the hashtag #lastingchange trended in time for #iwd2014, International Women’s Day.
The total money raised by Team honk for Sport Relief peaked £31,800 – for the latest total please visit our Giving Page here.
Team Honk were over the moon to discover that they are finalists in both the BritMums Brilliance in Blogging awards in the Campaigns category and in the MAD Blog Awards in the Outstanding category. Huge thanks to all who voted.